Search Engine Optimization

What is SEO?

Search Engine Optimization

Search Engine Optimization or SEO is a digital marketing strategy that aims to boost your website’s visibility on search engines, like Google and Bing. It involves various activities, including keyword research, on-page optimization, and link building. Furthermore, SEO aims to follow rules and algorithms of search engines in order to be “chosen” to get displayed on top of search results. When all these SEO techniques are done right, your website will rank high on search engine results page, and ultimately, will attract more visitors, increase your website traffic, and boost your sales and revenue.

What we do

Our Services

Here at Digital Genices, we take the time to understand your business’ aims & objectives, define your target audience and research what your competitors are doing. This allows us to put together a bespoke SEO strategy which is designed to ensure your business is visible and noticeable online. Our team of experts have years’ of experience which has meant our clients have seen massive increases in their overall sales whilst significantly improving their google search position. However, it just doesn’t stop there! Rather than offer a “one type fits all” solution, we create a solution, specifically tailored to your needs which is designed to increase your website traffic and in turn, increase your conversions.

Know your SEO Score!

    real numbers

    Expect Great Things from
    Your SEO Agency

    Before After

    104,457

    314,297

    Annual Organic Traffic

    26,740

    34,369

    Ranking Keywords

    780%

    980%

    Annual Organic Traffic

    Affordable SEO Solutions

    How are we different from other SEO agencies? Unlike them, we do not just rely on links and keywords alone to optimize your website. We consider other relevant factors for achieving the best SEO results.

    With Escala, you can trust that your website is always one step ahead of the rest. We provide the following SEO strategies and solutions:

    Competitor Analysis

    Competitor analysis involves studying the content, links, and keywords used by your business competitors in their websites and reverse engineering these to develop a custom SEO strategy that’s tailor fitted according to your website. We focus on this strategy to make sure you can successfully compete in the SEO game.

    Keyword Research

    Before optimizing your content and your website, we make sure first to identify the most relevant keywords for your niche and apply these to your content, titles, URLs, and more. This is important to guarantee your site’s search ability and to attract the right audience who are searching for these keywords.

    High-Quality Content

    Google decides what content is worth sharing and what isn’t, what should be displayed on top and what needs to be buried down the search results. To ensure that your content gets the spotlight it deserves, we create fresh, relevant, and high-quality content that addresses real problems and provides solutions.

    Website Speed

    The time it takes your website to load and open can affect your SEO ranking. Therefore, we make sure that your website speed is always at its optimal time. Nobody has the time to wait for a page to load, and we guarantee that your visitors won’t have to.

    Local SEO and Google Maps

    If you’re running a local business, using local SEO and Google maps can help drive high-quality local traffic to your website. These strategies help market your business to a valuable local audience who are highly likely to be your next customers

    User-Friendly Web Design

    We also specialize in developing a user-friendly design for your website. This way, your pages will not only be search engine-friendly, but will also be easy for users to navigate whether they’re using their laptop, mobile device, or tablet.